TWO FREE LIVE TRAININGS · NOVEMBER 12–13, 2026

Keep the Client,
Keep the Cash

You made the sale. Now what happens to the client and the cash?

You've built a business that makes sales. Maybe you just finished a launch or a strong sales period. Clients came in, revenue came in, and now the question is: how do you keep that momentum going, and how much of the money do you actually keep?

What happens to the people who didn't buy? What conversations and conversion touchpoints help you keep selling after the promotion ends? And once that revenue lands, do you have the cash-flow visibility, profit margins, and financial decisions in place to make it count?

Join Sally Golestanian of Scaled CEO and fractional CFO Geily Romero for two free live trainings. Sally will show you how to keep sales moving using the assets and relationships you already have. Geily will help you look at the financial side: managing cash flow, understanding your margins, and making decisions that protect your profit.

Keep the sales momentum. Keep more of the cash.

Register for the free trainings

Making sales is one thing. Keeping the momentum and the money is another.

You put work into a launch or a sales period: content, emails, conversations, offers. Some people buy. Some don't. Then the promotion ends, and too often the follow-up ends with it.

At the same time, strong revenue on paper doesn't always translate into healthy cash flow or money you can actually keep. Without visibility into expenses, margins, and reinvestment decisions, the next sales push can become the thing you're relying on to fill the gap.

These are two connected problems, and they deserve two different conversations. Sally will look at how you continue selling through relevant conversion touchpoints without losing momentum. Geily will look at how you manage the revenue you've generated so it supports your business and your financial goals.

Two days. Two sides of your backend.

DAY 1 · KEEP THE SALES COMING

Thursday, November 12 | 11:00 AM–12:00 PM ET
With Sally Golestanian, founder of Scaled CEO

How to maintain sales momentum after a launch or sales period by adding conversion touchpoints and building Ascension Bridges that lead to relevant offers.

After a launch or sales period, you've already created momentum. Some people bought. Others were interested but didn't. And your existing clients may be ready to explore what's next. I'll show you how to keep the sales coming with relevant conversion touchpoints, thoughtful follow-up, and Ascension Bridges that connect a client's next goal to the right offer.

We'll cover:

  • Where momentum gets lost after a launch or sales period, and how conversion touchpoints keep conversations moving.
  • How to nurture people who didn't buy toward a relevant invitation instead of abandoning the conversation.
  • How to build Ascension Bridges that help existing clients explore their next goals and understand which offer may support them.

The goal isn't to turn every conversation into a sales pitch. It's to stop treating the end of a launch like the end of the opportunity.

DAY 2 · KEEP THE CASH

What happens to your money once it comes in?

Friday, November 13 | 1:30–2:30 PM ET
With Geily Romero, fractional CFO

Geily helps multi-six- and seven-figure women founders turn the businesses they've built into Profit Powerhouses.

Her session looks at the other side of the sale: what happens to your money once it comes in, and how to make decisions that help you keep more of it.

We'll look at cash-flow visibility, profit margins, and the difference between bringing in revenue and building a financially healthy business. Because the number at the top of your sales report isn't the same as what you actually take home.

This is for you if...

  • You run an established business with paying clients and proven offers.
  • You make sales during launches or promotions, but want to maintain momentum afterward.
  • You have content, leads, and past launch conversations you aren't fully using after the doors close.
  • Revenue is coming in, but you want clearer visibility into cash flow, margins, and what you actually keep.
  • You're ready to pay attention to the backend of the business you've already built.

Come to the live trainings for free

Your free registration includes:

  • Sally's live training on Thursday, November 12.
  • Geily's live training on Friday, November 13.
  • Access to both replays until Sunday night, November 15.

The free trainings are teaching sessions, not open Q&A calls. If you want space to ask about your own business, that's what VIP support is for.

Replays available until Sunday night. VIP keeps them forever.

Want to go deeper? Upgrade to VIP for $22.

The free trainings show you what to look at. VIP gives you a space to take those ideas further and apply them to your business.

VIP includes:

  • VIP Telegram support | Wednesday, November 11 through Sunday, November 15. Join the VIP room for additional support, learning, and conversations with other business owners.
  • Additional trainings inside VIP. Get extra training content beyond the two free live sessions.
  • Dedicated Q&A days with Sally and Geily. Opportunities to ask your questions directly, get answers specific to your business, and workshop your ideas with them during designated times.
  • A complimentary 20-minute private call with Sally. Ask direct questions about creating conversion touchpoints and relevant offers to ascend your clients and keep backend sales moving. You'll receive a calendar link to claim your private call. Choose from the available appointment times on a first-come, first-served basis. You must book your call by November 29; after that, the complimentary call can no longer be claimed.
  • Lifetime access to both live trainings and the VIP Telegram channel content. Free replay access ends Sunday night, November 15, but as a VIP member, you keep access to the training replays and VIP content beyond the event.

There are no additional VIP group calls. Your group support happens inside Telegram, alongside your private conversation with Sally.

VIP investment: $22

Meet your hosts

Sally Golestanian | Founder, Scaled CEO

I help established business owners improve client retention and client ascension by paying attention to the experience and conversion touchpoints that happen after someone first buys, or says no.

My question is simple: What happens after the first sale or the last no?

In this training, we're bringing that thinking into your launch backend so the assets and relationships you've already built don't get forgotten when the promotion ends.

Geily Romero | Fractional CFO

Geily helps multi-six- and seven-figure women founders turn the businesses they've built into Profit Powerhouses. She brings the financial side of the conversation: what happens to the cash after the revenue comes in.

Questions you might have

Do I have to purchase VIP to attend?

No. Both live trainings are free to register for and attend. VIP is an optional $22 upgrade.

Will there be replays?

Yes. Free replay access ends Sunday night, November 15. VIP attendees keep lifetime access to both trainings.

Can I ask questions?

No. The free trainings are teaching sessions, not Q&A sessions. For dedicated opportunities to ask Sally and Geily questions about your business, get feedback, and workshop your ideas, you can upgrade to VIP.

Does VIP include an extra group call?

No. VIP includes group support inside Telegram, additional training content, lifetime access, and a complimentary 20-minute private call with Sally focused on your client ascension and backend conversion touchpoints.

When is the private 1:1?

You'll receive a calendar link to book your complimentary 20-minute private call with Sally. Available times are first come, first served, and you must claim your call by November 29. After that date, the booking opportunity expires.

You've already done the work to make the sale. Let's talk about what happens next.

Join us for two days of practical conversations about continuing sales after a launch or sales period, reconnecting with people who didn't buy, and managing cash flow and profit so more of the revenue you earn stays in your business.

November 12–13 | Live and free

Optional VIP upgrade: $22.

Register for free