She Didn’t Build an Empire. She Built a Life. 

She grew up in Iran during a time of war.

As a child she woke to alarms in the night and ran to shelters. She walked outside after attacks to find buildings gone that had been there the day before. Her family of six has not all been in the same room since 1990. Her mother died not long after the war ended. Her father, an established entrepreneur, made the decision to leave everything, cross the border into Turkey, and start over with nothing but what he knew. 

Sally watched that. She watched him start again. And then again. And she learned something most people never learn that starting over is not the same as starting from zero. Not when you carry your knowledge with you. Not when your instincts were sharpened under real pressure. 

That lesson became the foundation of everything she would build. 

She moved. Again and again. Iran. Turkey. England. America. She studied physics in Tehran, finance and accounting in London, preventive medicine in Washington DC. She learned to operate inside Egyptian, German, and Swiss companies. She managed logistics across four warehouses in three cities for a global enterprise. She worked in nonprofit, defense, and Fortune 500 environments. She overlooked entire country's logistics when she worked in Danone.

She speaks four languages, Farsi, English, Turkish, Arabic and has sat across tables from people on every continent. 

She was not building a resume. She was developing a kind of intelligence that cannot be taught in a classroom, the ability to walk into any room, any business, any culture, and see the pattern before anyone else has named it. 

When she finally decided to stop building for other people and build for herself, she started where her heart was. Health. Wellness. Women reclaiming their bodies and their lives. She became a certified yoga teacher trainer, accumulated over ten thousand hours of teaching, trained hundreds of women to become teachers themselves. And somewhere in the middle of all of that, the women around her started asking a different question. 

Not how do I feel better. How did you build this. 

So she taught them that too. Between 2017 and 2020, she helped over three hundred women start their own businesses. Three hundred women who took their first real step into entrepreneurship with Sally beside them. 

And then she burned out. 

Not because she wasn’t talented. Not because the work wasn’t working. Because she had built the whole thing on top of herself. Her energy. Her hours. Her presence in every single decision, every client, every piece of the business. She had created freedom for hundreds of other women and forgotten to build it for herself. 

The business she had built to give her life back had become the thing consuming it. 

She stopped. She looked at what she had created. And she asked the question that would change everything, “What would this look like if it didn’t need me to hold it together every day?” 

She went deep into email marketing. Into funnels. Into the kind of backend design that lets a business run while the founder is on a plane, or at a karate competition, or spending a month in London with family, or simply asleep without an alarm. She built that for herself first. And when she saw it work, when she saw the business run without her hand in everything, she knew she had found what she was meant to teach. 

Eight years after she started, that work became Scaled CEO™. 

Not a rebrand. An evolution. The accumulated intelligence of a woman who has lived in four countries, led inside global enterprises, helped hundreds of women build from scratch, burned herself out building the wrong way, and then redesigned everything from the ground up with freedom as the non-negotiable. 

Scaled CEO™ exists for women who have already built something real. Women at six, seven, multi-seven figures who are no longer trying to prove themselves, they are trying to step all the way into what they have already become. Women who are ready to stop being the bottleneck in their own business and start building something that compounds. That lasts. That runs. 

Sally’s clients don’t just hit a new revenue number. They get their Mondays back. They take the trip. They step away and come back to find the business ran without them, because it was designed to. 

That is not a goal. That is a standard.